Thanks to a particularly inspiring English teacher, I left school believing that writing was the most important thing in the world. Initially, though, I thought that the most important thing in the world was something I could do on the side. So, after uni, I went into nursing. (And discovered that nursing was too knackering to allow you to do anything on the side.) Realised that if I wanted to write for a living, I’d have to get into copywriting. I started in Sun Life, which became AXA, before I went freelance in 2000. Nationwide were always my main client and I’ve written all sorts of comms for them. Now I focus on defining what Nationwide as a mutual member-owned building society should sound like - and trying to ensure that its communications reflect that tone of voice. Still some way to go with that.