Hayley Power

I love big ideas. The ones that give you goosebumps when you think of them. I'm not fussed about winning awards. I'd rather win the nation over with an ad that gets everyone talking.

Although I’ve been a copywriter for fifteen years, I've still got the same hunger for the craft as I did when I left university, and I feel privileged to have a career that I love.

Advertising isn’t my only creative outlet – I’m also co-founder and director of fashion brand Eco Boutique.