Martin Loraine is a Deputy Executive Creative Director at AMV BBDO.
Before AMV, he spent the majority of his career at DDB and Leo Burnett.
He has won most major awards, including a D&AD Silver, a Cannes Grand Prix and four Golds, a British Arrows Gold, and an Andys Grand Prix.
In 2010, his ‘Choose a Different Ending’ YouTube campaign for Metropolitan Police was the world’s most awarded integrated campaign.
He was also Creative Director on the ‘Who Killed Deon?’ Met Police Facebook campaign, which was the world’s most awarded film series in 2011.
Other work includes his 'Singin' in the Rain' TV commercial for VW Golf, the Cannes Gold and Grandy winning 'Quick' spot for Heinz, and the D&AD Pencil winning ‘Crosswords’ Print campaign for VW.
Martin has judged at most major awards, including 2014 Cannes Film Craft.