Oriel used to be a chef.
But he got sick of the long hours, intense pressure and being shouted at by men with knives.
So he got in to advertising.
Oriel's work has won over 100 awards across every major international show and has been covered by news organisations around the world.
After spending time at Special Group and Colenso BBDO in Auckland, New Zealand he moved to New York where he is a Creative Director at Droga5.