Neil Cummings
- Creative Director, Partner
- United Kingdom
- Member since 2019
I learnt a lot from 11 years at Wolff Olins.
I led the design team in London there for 3 years.
It's a fantastic company and it showed me just how important creativity is to every part of a business.
Now I'm building an agency inside BBH called Zag and we're exploring exploring that further.
Where the hard numbers meet venturing and product innovation with brand experience pulling it all together.
It means as a creative person I can get involved in everything.
Just as creative people should.
