Pauline Beroud, Head of Business Marketing, Hearst Magazines UK
Pauline joined Hearst in June 2014 as head of business marketing. In her role she develops and manages Hearst’s commercial branding and trade marketing, raising awareness of the business to the advertising industry.
She has almost 10 years experience in brand and franchise management as well as trade marketing. Her previous roles include TV Promotions Executive at M6 and Theatrical/Music Partnerships Manager at RTL in Paris (both Bertelsmann Media Group). Most recently she was European Brand Manager for Viacom, supporting its brand licensing business for Nickelodeon and MTV channels.