Will Brackfield

Will Brackfield is an accomplished watch designer known for his innovative work in horology, most notably with British brand Christopher Ward. With over a decade of experience in the industry, he has played a pivotal role in shaping the brand’s design direction, contributing to its rise as the largest watch company in the UK.

Will’s most celebrated achievement is the design of the Bel Canto, a chiming mechanical watch that redefined expectations for accessible haute horology. With its elegant aesthetic and groundbreaking execution, the Bel Canto became a defining moment for Christopher Ward, earning critical acclaim and solidifying the brand’s reputation for combining technical excellence with compelling design. The Bel Canto won the Petite Aiguille award at the 2024 GPHG awards.

His approach to watch design balances heritage and innovation, ensuring each piece resonates with collectors and newcomers alike. Passionate about pushing boundaries, Will continues to influence the future of contemporary watchmaking with his distinctive vision and dedication to excellence.