I’m a British/Australian dual national with a hybrid background in advertising and digital agencies.
After seven years learning the craft of advertising at RKCR/Y&R, I learned digital thinking at agencies like Glue, Work Club, Iris, and HyperNaked. Subsequently, I've been a freelance Creative Director at Razorfish, R/GA and SapientNitro. Work I've created at almost all of these agencies has won or been nominated at a range of global awards shows. Among other projects at SapientNitro, I helped win the global Axe business and created SpeakEmoji, a mobile app that achieved global reach of 350 million, ranked in the top 20 US social networking apps, and won numerous awards.
I'm passionate about the potential of the internet to transform brand communications and business in general. I'm an equally strong believer in the power of strategic thinking, both in a campaign and product/service innovation context.
I believe that winning businesses have credible purposes, solve meaningful problems in human ways, and create culture instead of interrupting it. And that the best way to achieve these outcomes is by embracing a culture of relentless curiosity, collaboration and craft.