H E N R Y M E D I N A
Peruvian/Bolivian Creative Director
21 years´ experience.
Awards: Bolivias´ First D&AD, first One Show and first Cannes Lions. First Innovation Gold Award & First Grand Prix at El Ojo de Iberoamérica, the biggest festival from this side of the planet. 7 years in a row Best Agency of Bolivia.
Brands: Coca-Cola (Creative Director for almost a decade), Pepsi, Nestlé, Unilever, Sony, Microsoft, Toyota, Burge King, among others.
Global pitches: 1 Campaign Exported From Bolivia to LATAM for Coca-Cola and 4 Campaigns Exported from Bolivia to LATAM, The Hispanic Market of The USA & Some Asian Countries.
Agencies: BBDO, McCann Erickson, DDB & Ogilvy.
Juror experience: New York Festivals (5 times), El Ojo de Iberoamérica (8 times), Latam Effies (5 times), Global Best of The Best by Effie.
International Advertising Speaker: Perú, Honduras, China.
Interesting skill: My expertise as an expat in a very small developing country, is to build a creative agency from zero, to win international awards, to turn it into the most creative agency in the country and one of the most respectful agencies in Ogilvy LATAM, taking it to the prestigious list of “Best of Ogilvy” in just one year and a half, and to the Top 20 list at CADRE, the internal Ogilvy´s ranking, over Argentina, Spain, Perú and others.
Others: Newspaper columnist and college professor.
The best one: I love what I do, so I don´t care what I have to do, I´ll do it my best and without complaining about anything. This is my dream job!