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Arif Haq

Arif Haq

  • Founder
  • United Kingdom
  • Member since 2018

Arif Haq is a course leader on the D&AD's 'Art and Science of Ideas' e-learning programme. His previous experience includes Partner at Freud Communications, Founder of the Creative Capabilities practise at Contagious and almost a decade in the Brand Management team at PepsiCo UK/Europe. While at Contagious he developed Heineken’s ‘Creative Leadership’ program, most famous for the Heineken Creative Ladder, a project described by Campaign as, ‘A refreshingly serious approach to the business of creativity’ and by AdAge as having, “helped the brewer scale creative heights, culminating with the 2015 Cannes Lions Creative Marketer of the Year award”. That work has also been featured as a case study by Fast Company and in a number of books including James Hurman's seminal 'The Case for Creativity'.

Contact Arif.

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