Director of Brand Learning, TwentyFirstCenturyBrand
TwentyFirstCenturyBrand works with the world’s most ambitious leaders who aspire for their brand to play a positive cultural role and are committed to a legacy that serves humanity for good.
Arif Haq designs live and virtual events that aim to build team capabilities, with a particular specialism in the area of creativity. His work to develop Heineken’s Creative Leadership programme was described by Campaign as, "A refreshingly serious approach to the business of creativity." and by AdAge as having, “helped the brewer scale creative heights, culminating with the 2015 Cannes Lions Marketer of the Year award”.
His past experience includes Partner at Freud Communications, founding head of the Creative Capabilities consultancy practise at Contagious, as well as a decade in brand management at PepsiCo. He also spent time as an advertising treatment writer, giving him a relatively unique client-agency-production-consultant view of the creative industries. Arif Haq is a course leader on the D&AD's 'Art and Science of Ideas' digital learning masterclass.
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