I started in advertising in Madrid at a small local shop in 1996. After a short period as an Art Director at Young and Rubicam Spain, in 1999 I moved to The Netherlands to work for the Nike account at Wieden & Kennedy Amsterdam. There I launched Nike Women Globally with “The Book of Lies” and worked on the football campaign for the Euro 2000.
In 2002 I moved back to Spain and started to work at Sra. Rushmore as creative director leading projects for Coca-Cola (Euro 2002 global campaign), ING Direct or Diageo. In 2008 I founded Swing Swing a creative and strategic agency which I directed until 2019. Member of the board of CDEC the Creative Club of Spain for 6 consecutive years, associate teacher at Escuela Sur for Artistic Professions (Carlos III University), associate teacher at Cantabria University.
Current President of c de c, the Creatives club of Spain since 2019.
In 2013, together with three more partners, I founded PlayOffice, an architecture and design studio specialized in kids spaces, “Learn by Playing”.