I started in advertising in Madrid at a small local shop in 1996. After a short period as an Art Director at Young and Rubicam Spain, in 1999 I moved to The Netherlands to work for the Nike account at Wieden & Kennedy Amsterdam. There I launched Nike Women Globally with “The Book of Lies” and worked on the football campaign for the Euro 2000.
In 2002 I moved back to Spain and started to work at Sra. Rushmore as creative director leading projects for Coca-Cola (Euro 2002 global campaign), ING Direct or Diageo. In 2008 I founded Swing Swing a creative and strategic agency where I’m currently Head of Planning. Member of the board of CDEC the Creative Club of Spain for 6 consecutive years, associate teacher at Escuela Sur for Artistic Professions (Carlos III University), associate teacher at Cantabria University.
In 2013 I started a new project called PlayOffice, a company specialising in architecture and playgrounds for kids with an educational purpose, we call it “Learn by Playing”, amongst its projects, the playground for the Botin Center (Renzo Piano) in Santander, or the design of the children’s oncology wing at the Gregorio Marañón Hospital in Madrid, a project that attempts to help kids in their recovery through improving their emotional state.
My next project is for sure related to gardening.