For a young designer who cut his teeth under the likes of Ridley Scott, Gore Verbinski, Guy Richie and Rupert Sanders, it’s perhaps not surprising to see Henry Hobson so successfully apply that same visual acumen to the world of commercial directing. But that’s something that most people don’t know about Henry – how an acclaimed graphic design career and studied approach to visual storytelling informs everything he does.
Henry’s first feature film, Maggie, starring Arnold Schwarzenegger and Abigail Breslin, premiered at the 2015 Tribeca Film Festival. Hobson was the Creative Director for the 87th Academy Awards. His title sequence work can be seen in films in TV shows spanning Sherlock Holmes to Snow White & The Huntsmen. His commercial credits this year include Apple, Gillette, Gears of War and more. He’s a creative polymath whose meteoric rise to the top ranks of commercial advertising over the past two years has been unprecedented.
His work earlier this year for Mobile Strike, a war-themed mobile game, features Arnold Schwarzenegger as an everyman in a suit who emerges from an elevator to find himself engaged in an all-out battle. Chosen as an Editor’s Pick by Creativity and covered in AdWeek, the spot not only ran during Super Bowl 50, but picked up over 100 million earned views online.
With Playstation, Henry worked with Venables Bell & Partners to create the much heralded sequel to the brand’s popular spot, Long Live Play. An Editor’s Pick on Creativity, You Won’t Believe What’s In Store tells the tale of a merchant who peddles “glorious pandemonium and a mastery over time and space.”
Evocative. Visceral. Cinematic. Henry Hobson helms challenging narratives that create profound emotional connections between the characters and audience by drawing on elements of mystery, social memory, and expertly-paced timing. This emotional intelligence, coupled with a fastidious visual approach, are what has catapulted Henry to the upper echelons of our industry. And this approach will be on display at Super Bowl 51 where he’ll debut one of his largest and most beautiful projects to date.
Henry Hobson is represented by Furlined in the US and UK.