Maartje Pel holds a Masters Degree in Industrial Design from Delft University in the Netherlands. Her initial work is grounded in the Dutch tradition, ranging from bicycle products to vending machines, medical devices, and professional equipment. In 2008 she moved to the UK, where she has been working in London before joining DCA in 2011.
Here Maartje has been key to steering the design of a wide range of products, working closely with some of DCA’s consumer sector clients to translate brand values into tangible and non-tangible design features, and bringing brand innovation to life. Her work has been recognised with a range of international awards including the IF award, the Good Design award, and the RedDot design award.
Founded in 1960, DCA is one of the world’s leading product design and development consultancies, operating globally from their headquarters in Warwick, UK. Since the early 1960s, it has helped clients from all regions and sectors to deliver breakthrough products and experiences, in everything from toothbrushes to trains.
Brands are built when they create products with soul and relevance. For this to happen DCA believes you should design everything for someone, not just something for everyone. DCA helps achieve this by understanding the people it’s creating products and services for. By exploring the aspirations and influences that form their values, it can offer them an experience they value and enjoy.