Kunel is the Founder & Creative Director of Animal. Kunel’s experience spans Advertising, Graphic and Digital Design, Illustration, Films and Social Media. He started his career as a graphic designer, creating sign design guidelines for Delhi Metro in collaboration with London Underground. He then moved to advertising creating award winning work for brands like Nokia, Pepsico, Audi, Fritolay amongst others, working through agencies like DDB, JWT, Saatchi & Saatchi and Wieden + Kennedy.
In 2014, he founded Animal, an independent creative agency built on the idea of collaboration amongst its diverse set of team members - producing work across disciplines for global clients like Google, Uniqlo, Microsoft, OnePlus, AB InBev, UNICEF, Hyatt, Adidas Originals, OYO Hotels & Homes, Absolut Vodka and Reebok, amongst others. From starting as a design studio, Kunel has driven Animal into becoming a full-service creative agency and now an incubator to foster and develop their own tech-related products. One of which, Veu, has recently been launched and is primed to go into seed round soon.
Kunel is also the founder and curator of Indianama - a non profit platform that aggregates the new Indian aesthetic, with the intent to showcase and create a space for dialogue on Indian design. Launched in 2016, Indianama has traveled to various international festivals including London Design Festival and more recently Jerusalem Design Week.