Born and educated in Hong Kong, Jimmy graduated from the School of Communication at Hong Kong Baptist University, majored in Advertising. He has been named one of the forty most distinguish alumni at the 40th anniversary of the Communication School.
Starting as a Chinese language copywriter, Jimmy rose through the rank to Creative Director, Executive Creative Director and CEO of multi-national advertising agencies in Hong Kong, and China. He is the first Hong Kong creative invited as Cannes Lions Film jury, after winning a Cannes Lion the year before.
Jimmy once took four years sabbatical to get his fix as TV commercial film Director, shooting TV commercials in Hong Kong, Taiwan, Singapore, Shanghai and various exotic locations in China.
He subsequently returned to the ad agency side to become Asia Pacific Regional Creative Director of an US agency network.
Since his third relocation to Shanghai in 2008, Jimmy worked for local and International agencies at senior creative management positions. In 2015, Jimmy join the Shenzhen listed LEO Digital Network Group as Chief Creative Officer.
Jimmy never forgets his enjoyable days as a TV commercial Director for blue chip clients such as P&G, Unilever, Johnson & Johnson, S.C. Johnson, Coke, McDonald, Pizza Hut, Pepsi Food, Nestle and LKK condiments. He has been using his weekends and holidays to build his own IP, writing food blog about his favourite noodles and hotpot places across Asia. And, shot 18 episodes of web programmes in Shanghai, Beijing, Chongqing, Hong Kong and Bangkok as the travelling foodie. In order to focus his time and energy, doing what he likes and is good at, Jimmy ended his job at LEO Digital Network, on September 1, 2018.
Believing in Kama, Jimmy contributes much of his free time back to the industry that made him what he is today, as one of the founders of the LongXi International Chinese Creative Awards and as the President of ADFEST.