Holly began her career as an Art Director in an ad agency, working on campaigns for the likes of Berghaus, Ford and Land Rover, on shoots everywhere from the Spanish desert to canteens in Manchester. However, as an English Literature graduate she'd always loved writing, and became fascinated by the powerful role words can play in building brands.
With that in mind she became a Copywriter, albeit one who still loves to scamp up ideas. Today, she heads up the Brand Language team at Design Bridge, working on all things 'wordy' for the likes of Guinness, Tanqueray, Fortnum & Mason and Lipton. Her days are spent getting stuck in to everything from tone of voice guidelines, naming and back of pack copy to brand books.
She still, however, finds writing personal biographies ridiculously difficult.