Jen Smith & Craft Media
Craft is a communication consultancy, deliberately designed to be able to adapt to the ever-changing needs of clients and the wider industry;
Craft believes a great communication plan can bring everything together. Making sure the right brief is written, that media and creative are aligned around a real understanding of consumer behavior, having absolute certainty around how a brand behaves, and an intrinsic knowledge of media channels – what they do, how they work and the role they play in consumers lives – is the path to brilliant work and outstanding results.
Craft founders are Sally Weavers & Jen Smith.
Craft was launched in December 2018. https://www.campaignlive.co.uk/article/weavers-launches-craft-put-media-craft-back-heart-communications-strategy/1448874
Since launch we have worked inside creative agencies (Grey, Uncommon, Lucky Generals) directly with clients (Nike Swim, ASOS, Which?) with media owners (Shortlist, Whatweseee, Vice) and with media agencies (Mindshare, Wavemaker, MC&C)
Jen Smith has over 19 years’ experience in media agencies in London and globally, including Mindshare, PHD, Maxus and Wavemaker. She has held a range of leadership roles including head of Planning and Strategy and Global Creative Director.
Jen is a passionate advocate for women in business. She helped develop Maxus’ award-winning Walk The Talk female leadership programme and also runs a women’s network event, Beat Girls.
During her career, she has been nominated for and won various Media Week and Campaign awards and in December 2014, 2015 & 2016 was named one of Campaign’s Top 10 Planners in the UK.
She has worked on some amazing clients including: Kellogg’s, Abbey, Tango, Pepsi, The Guardian, Adidas, Cadbury, Mondelez, Sainsbury’s, L’Oreal, Fiat, Barclays, BT, British Airways, Triumph & Unilever.
She regularly judges at industry events including Cannes Media Lions 2017, Campaign & Media Week awards & YouTube Effectiveness. She is a member of the APG Committee and Effies committee writes for industry titles as well as Huffington Post.
Craft Website: www.Craftmedia.london