jen Smith
- Co-Founder
- United Kingdom
- Member since 2018
Jen Smith & Craft Media
Craft is a communication consultancy, deliberately designed to put the Craft of Comms planning back into the industry.
Craft believes a great communication plan can bring everything together. Making sure the right brief is written, that media and creative are aligned around a real understanding of consumer behaviour, having absolute certainty around how a brand behaves, and an intrinsic knowledge of media channels – what they do, how they work and the role they play in consumers lives – is the path to brilliant work and outstanding results.
Craft founders are Sally Weavers & Jen Smith.
We are now 3 and in that times we have worked with a diverse range of brands, planning across the UK, USA & EMEA.
And plugging into some of the most brilliant creative agencies in the UK today.
We might be small and still relatively young but we have won awards across Campaign, Media Week, Thinkbox, APG & Drum (No D&AD yet)
We regularly host thought-pieces which we give away for free to friendly agencies - it means we make new friends and you get a chance to see why Crafty thinking is different
Jen Smith has over 20 years’ experience in media agencies in London and globally, including Mindshare, PHD, Maxus and Wavemaker.
Jen is a passionate advocate for women in business. She helped develop Maxus’ award-winning Walk The Talk female leadership programme
During her career, she has been nominated for and won various awards and in December 2014 - 2020 was named one of Campaign’s Top 10 Planners in the UK.
She regularly judges at industry events including Cannes Media Lions 2017, Campaign & Media Week awards & YouTube Effectiveness.
Craft Website: www.Craftmedia.london
Insta @Wearecraftmedia
Twitter @CraftyTweeters
Contact jen.
