With 12 years experience as a Graphic Designer, much of my career has involved
working in retail branding and customer-led initiatives. I have had the privilege to
work across both national and international branding projects with companies
such as Puma, The Arts Council, John Lewis, Gordon Ramsay, TFL and Vodaphone.
As current Senior Designer at John Lewis, one of my most pivotal projects has been
the creation of the "150 years of John Lewis" identity across multiple channels as
well as many of the highly successful marketing campaigns such as Christmas.
My international experience lead me to a major retail client - The Foschini Group,
South Africa - developing every area of their brand strategy in the challenging
South African marketplace which is strongly influenced by political,
social and economic factors.
I continue to be passionate about nurturing young talent and embracing new and
creative ways of creating great design content.