Mark Adams is managing director of Vitsœ, the company that has made Dieter Rams's furniture for 60 years.
In 1993 Adams succeeded the founder, Niels Vitsoe, and relocated the company and its manufacturing to Britain. Today 70% of its sales are exported to more than 60 countries. Adams led the team to create the acclaimed purpose-designed naturally-lit and -ventilated timber building for Vitsœ in Royal Leamington Spa, which opened in 2017.
A zoologist, he is a passionate advocate of the need for the world to live better, with less, that lasts longer. He lectures regularly on industrial sustainability in the UK and America including at the University of Cambridge and New York University – and contributes to parliamentary evidence sessions.