From the age of 8, I wanted to be an inventor. I was obsessed with my mum’s car radio, and the magic of how tapes could produce the addictive sound of Shania Twain. Throughout the years, I switched from wanting to be a fashion designer to an artist. Today, I have the chance to be all these things, and that is why I love my job. I believe in being a design generalist where the ‘what’ is defined by the needs of who we are creating it for.
Before I entered the working world, I attended to The Glasgow School of Art (GSA) and studied Product Design, where I was introduced to the ambiguous nature of the term “product”. This is evident in my non-traditional skill set. For me, design starts with people. I dive deep into any given context, from home tech to healthcare, and explore their reach to uncover opportunities where design can impact and augment. My time at The California College of the Arts sparked my love for all things digital, from designing interfaces to connected wearables.
I never thought that I would work in advertising, but design has become a non-negotiable for brands and business. It is so much more than a shiny label or a pleasing shell of a product. I help to design experiences that elevate the way people live. I strive to break down the boundaries between traditionally siloed disciplines, taking a collaborative approach to projects.