Paula Bloodworth
- Global Group Strategy Director
- United States
- Member since 2019
Paula Bloodworth is a Global Group Strategy Director at Wieden + Kennedy Portland.
She first joined Wieden + Kennedy in the Shanghai office before moving to work across the network in London and now Portland. She has led the planning on Nike for Greater China, Japan and EMEA. While in London, she developed the strategy for the highly awarded Nike campaign, 'Nothing Beats a Londoner’. Paula’s global experience has been crucial in developing strategies that appreciate cultural nuance and resonate in local markets.
She joined the Portland office to lead the Nike, Corona and Budweiser global accounts in late 2019. She continues to help the W+K/Nike team around the world. Before W+K, she worked at DDB and Ogilvy, in Melbourne, New York and Sydney on clients including Philips, Unilever, McDonald's and Nestle.
D&AD Awards (9)
-
Nothing Beats a Londoner
- Film Advertising
- Wieden + Kennedy
- Nike
- Film Advertising
- Cinema Commercials 121-240 seconds
- 2018
-
Nothing Beats a Londoner
- Film Advertising Crafts
- 750mph
- Nike
- Film Advertising Crafts
- Sound Design for Film Advertising
- 2018
-
Nothing Beats a Londoner
- Film Advertising Crafts
- Riff Raff
- Nike
- Film Advertising Crafts
- Direction for Film Advertising
- 2018
-
Nothing Beats a Londoner
- Film Advertising Crafts
- Mr. Pape
- Nike
- Film Advertising Crafts
- Use of Music for Film Advertising
- 2018
-
Nothing Beats a Londoner
- Branded Content & Entertainment
- Wieden + Kennedy
- Nike
- Branded Content & Entertainment
- Fiction Film up to 5 mins
- 2018
-
Nike - Nothing Beats a Londoner
- Film Advertising Crafts
- Final Cut
- Nike
- Film Advertising Crafts
- Editing for Film Advertising
- 2018
-
Nothing Beats a Londoner
- Writing for Advertising
- Wieden + Kennedy
- Nike
- Writing for Advertising
- Writing for Film Advertising
- 2018
-
Nothing Beats a Londoner
- Integrated
- Wieden + Kennedy
- Nike
- Integrated
- Integrated/Large Business (over 500 employees)
- 2018
-
Nothing Beats a Londoner
- Media
- Wieden + Kennedy
- Nike
- Media
- Use of Talent
- 2018
