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Paula Bloodworth

Paula Bloodworth

  • United Kingdom
  • Member since 2019

Paula Bloodworth is a Planning Director at Wieden + Kennedy London. Her experience spans the world, including Melbourne, New York, Sydney, Shanghai and London working with numerous clients such as Nike, Philips, Unilever, McDonald's and Nestle. Her global experience has been crucial in developing strategies that appreciate cultural nuance and resonate with local markets. This was particularly beneficial when heading strategy for Nike Greater China at W+K Shanghai and again at the W+K London office where she currently works on Nike EMEA, and led the strategy for the Nike 'Nothing Beats a Londoner' campaign.

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