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Oliviero Toscani

Oliviero Toscani

  • Italy

Oliviero Toscani, son of the first photo-journalist of the Corriere Della Sera, was born in Milan, Italy in 1942 and studied photography and design at the University of the Arts in Zurich from 1961 through 1965.

He is internationally renowned as the creative force behind some of the world’s most successful brands, creating through the years advertising campaigns for Esprit, Chanel, Fiorucci, Prenatal and many more.

He collaborated as fashion photographer for international magazines like Elle, Vogue, GQ, Harper’s Bazaar, Esquire, Stern, Liberation and many more.

From 1982 to 2000 he built the identity, corporate image, communication strategy and online presence of United Colors of Benetton, transforming it into one of the world’s most recognized brands.

In 1990 he conceived, created and directed Colors, the world’s first global magazine, making it a cult magazine soon to be followed by editorial and communication forefront runners from all around the world.

In 1993, he invented, founded and directed Fabrica, the international center for arts and modern communication research.

Toscani’s work has been exhibited at the Biennale of Venice, Triennale of Milan and museums of modern art in Mexico City, Helsinky, Rome, Lausanne, Frankfurt, San Paolo and other cities.

He has been awarded four Lions d’Or at the Cannes Festival, the Unesco Grand Prix, two Grand Prix d’Affichage and several Art Directors Club awards in cities such as New York, Tokyo, Berlin, Milan.

Since 2008 Toscani has been travelling around the world with his project RAZZA UMANA, which aims to discover the variety of human morphology and conditions. The photographs and videos have become part of a multimedia archive and will be the subject of publications and traveling exhibitions.

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