With more than 25 years of international experience, I help companies to create sustainable long-lasting value through developing and revitalizing meaningful and familiar brand experiences, for each key audience, at every touch-point.
Since I began my professional pathway, I have been working with creative people and leading brands around the world. I have led projects with companies like Casa del Libro, Citibank, Coca-Cola, Codorníu, Cosentino, Deutsche Bank, Mercedes-Benz, Pillsbury, Repsol, Stella Artois, Telefónica and Zurich among others.
As a craftsman strategist, together with the team of Allegro 234, we work in tandem with our clients to anticipate the patterns to create landmarks and metaphors with a personal touch, mastering the details, empowering the sense of harmony and integration. For us, it’s key to protect and nurture our clients' traditions and values, while evolving into a contemporary global venture.
Last but not least, I have published articles, papers and book chapters, and been regular speaker at events in Europe and the Americas. Also, I have an intense academic activity in institutions like ESADE, Loyola University or the Pontifical University of Salamanca.