President and Founder of Tanque Group and CO-President of Círculo Creativo de México 2019-2020
To speak of Verónica Flores’ career is to speak of a restless mind, hungry and cunning. Veritl, as she is known in the field, started her creative career at home, as she comes from a family of editors where she later chose a creative profession as a publicist. It was then that she turned to the path of ideas, starting, like many, as a trainee at Nazca Saatchi & Saatchi where, thanks to her first Palmarés award, she joined the payroll as a copywriter. This was followed by BBDO, TBWA, EURO RSCG and JWT. She has received awards in different festivals such as Círculo Creativo de México, AMAP, FIAP, Ojo de Iberoamérica, and New York Festival.
Since Tanque was founded 18 years ago, she has never stopped creating. She currently manages a group of enterprises dedicated to industrial creativity. Among them, the most notable are Tuna Cinema, Casa Flores and Tanque. All of these companies are based on TOCO®, a key element to brand acceleration and finding a creative-strategic link where product and community come together. For 18 years, with her TOCO® methodology, she has driven brands such as CitiBanamex Afore, Televisa, Mitsubishi, Apple, Tramontina, AVON, KPMG, MOET CHANDON, Hang Ten, Syngenta, Welch´s and many more.
Everything is creativity for Veritl. The world turns on ideas. She currently commands the presidency of Círculo Creativo de México alongside Esaú Vázquez.