Dave Smith is an art/design/creative director who has worked with many brands including Nike, Adidas, apple. He worked for apple for ten years during the launch of an unprecedented stream of disruptive new technologies, from iPod and iTunes to the iPhone and iPad. He was instrumental in the relaunch of Nike back into China. Was senior Nike creative overseeing football marketing across EMEA working with Nike sponsor teams including Manchester United, Arsenal, Celtic, Barcelona, PSG, Inter-Milan and many more.
Prior to that, he was part of the iconic Designers Republic and Intro agencies working on many music campaigns including Primal Scream, Depeche mode, INXS, Simply Red, Roni Size, Warp records, City Rockers, Damien Lazarus, Killing Joke, Snow Patrol, Hard-Fi, Universal Music, Warner Music, Big Life and many more. He co-created multi- disciplinary studio Milk. Milk wrote the seminal 90s book/documentary on sneakers culture - Sneakers: Size Isn't Everything.