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Iain Tait

Iain Tait

  • ECD

Iain joined W+K London in 2015 as ECD where he touches most of the work a little bit. Or at least dabbles enough to annoy everyone. He spends the majority of his time trying to keep the creative department healthy, happy, and inspired to do the best work of their lives.

Prior to W+K London, Iain was an ECD at Google Creative Lab in New York. He was part of the team that launched the Chromebook. Brought Google’s first accessories line into the world, and created a bunch of Chrome Experiments to show off what modern web browsers can do - including a mobile game with a soundtrack by Giorgio Moroder (a personal highlight).

Before Google Iain was Global Interactive ECD at Wieden + Kennedy based in Portland. His most celebrated work was the Old Spice ‘Responses’ campaign.
Iain was one of the founders and Creative Directors of Poke. A digital creative agency with offices in London and New York. He worked on advertising and interactive design projects for a range of clients from established brands like American Express, Orange and Yahoo! through to dynamic startups like Zopa.

Earlier career highlights included having a joint venture with a TV production company working at the intersection of entertainment and interactivity. Working at Oven Digital as it went bust. Being at the heart of the first .com bubble as Director of Product Development for First Tuesday. And working at a web agency called Syzygy in the very early days of digital marketing / design. He also designed and built very early web sites for a number of the Edinburgh Festivals (when you didn’t need to know how to design or build very well).

He's been on a bunch of lists at various times: the Creativity 50, Ad Age's 25 Media Mavens, Fortune Magazine's '40 Under 40, AdWeek’s most creative minds in digital, the AAF Hall of Achievement. And he’s been lucky enough to sit in dark rooms and judge D&AD, Cannes Lions, Clios, ANDYS and One Show. And he’s an active board member of the One Club for Creativity in New York.

Although he’s been subsumed into the world of advertising, he’s really just a geek who’s excited about the potential of joined-together computers to do strange and interesting things.

He has a degree in Psychology from the University of Edinburgh. He is the proud and normally exhausted father of identical twin 8-year-old girls.

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