Ete is the Managing Director for AnalogFolk London, an independent digital agency, whose mission is “using Digital to make the Analog world better” a mission which focuses the agency on working with purpose-led brands, to create connected brand experiences that provide value for their customers.
With over 15 years’ experience working at some of the UK’s top digital agencies including AKQA, Tribal DDB, Modem Media (Digitas) and SixandCo; He’s gained experience across varying sectors from Financial Services, to Technology, FMCG and Automotive and worked across innovative and award winning projects ranging from global digital campaigns, to business transformation, as well as digital products and services.
Since joining the AnalogFolk in 2015, he’s been a driving force behind the agencies growth and transformation of its proposition. Ete has also led AnalogFolk towards a period of unprecedented growth and creative excellence, which in 2017 saw AnalogFolk placed 29th in Econsultancy's top 100 digital agencies and ranked amongst it’s ‘top four’ creative agencies. The agency also was recognised in The Sunday Times Hiscox Tech Track 100 (#65), won The Drum's ‘Content Marketing Agency of the Year’ and was runner-up for Campaign Magazines ‘Digital Innovation Agency Of The Year’. These creative achievements have been accompanied with new business wins across Unilever, Pepsi, Nike, Nando’s, BT, Danone, Diageo and Scotch&Soda.
Away from AnalogFolk, Ete is a leading protagonist in driving diversity, inclusion and equality across the creative industries, especially for the BAME community, he was one of the original co-founders of WeAreStripes, is the founder of CultureHeroes, both are initiatives whose missions are to create opportunities for Black Asian and Minority Ethnic (BAME) talent, across the creative industries. He also sits on the advisory boards of several other diversity initiatives.
A Drum Digerati “Top 100 people in UK Digital” 2017 and 2018 Alumni, Ete was recognised in the BIMA 100 in 2017 (‘Champion for Good’) and in 2018 (‘Leaders and Visionaries), as well as Creative Pool’s ‘Top 100 Influencers’ 2018 and Campaign Magazines 'Top 10 Trailblazers’ in 2017 and 2018.