If I was a stick of rock, I’d say ‘Design thinking and doing’ right down the middle. I use my empathy, curiosity and optimism strategically, to solve problems, build brands and engage people.
For over 20 years I’ve asked the right questions and helped find the right answers in my varied roles as a communications professional, leading and working collaboratively with public, private and third-sector organisations. My systematic approach centres around a love of big ideas married with attention to detail; all underpinned by sound thinking and commercial acumen. Design isn’t just what I do, it’s who I am.