Ever since I used to watch my dad drawing Batman and X-Men comics for DC and Marvel, I’ve been in love with the power of creativity. I never quite followed in his artistic footsteps, but instead I found another love - for branding - and married the two.
I believe creativity is a brand’s superpower – a powerful way to define memorable, authentic experiences with customers and drive value. But I think not enough brands know that they need to find their superpower, let alone what it is. There’s way too much blanding out there: brands are blending in like Clark Kent rather than standing out like Superman. We need be modern awkward, embracing unusual ideas that grab attention and get people talking.
I’ve been helping brands find their creative superpower for over 20 years - embracing data to help them see markets and customers in new ways; building collaborative multi-disciplinary teams across the world and getting them fired up to do the best work of their lives; working with new technologies to push digital branding and encouraging brands to embrace creative leadership in the boardroom.