Gerard helps clients future proof their business models by anticipating the changing behaviour of people and ensuring cultural relevancy of marketing, brand, and innovation strategies.
Crichlow leads an integrated team of cultural strategists, brand strategists and content makers to create work on behalf of some of the world’s most influential brands including: Guinness, Mercedes, PepsiCo and others.
Using a combination of social listening, desk-side research, and a cultivated network of content creators, Crichlow is able to align brands with the publishers, platforms and partners that help them resonate with the public.
Crichlow comes to AMV BBDO from Droga5 New York, where he led their award winning social media offering and was responsible for guiding the management and strategic direction of the agency’s social media output across key client portfolios including: Diet Coke, Newcastle Brown Ale, Honey Maid Snacks, Under Armour and a host of others.
Prior to joining Droga5, he worked at R/GA, where he developed mobile and social strategies for Nike, MasterCard, Google, McCormick, and Capital One amongst others. In the process he’s picked up several accolades along the way and drank enough coffee to be awake for a several years.
Beyond overseeing cultural content, Gerard straddles creative and planning teams to amplify ideas across today’s omni-channel ecosystem.
Gerard is a recent transplant to London and enjoys exploring the city, trying new cuisines with his wife, populating his blog www.revoltfactory.com, and generally getting lost on the tube.