Will Farrelly joined Ford of Europe in 1995 after earning a Mechanical Engineering degree from Brunel University London. During his time at Ford, Will has been extensively involved in leading-edge consumer research, product innovation and business strategy projects.
Today, Will is at the forefront of Ford Smart Mobility. He creates new, break-through mobility services and innovative digital user experiences that engage consumers and generate business value.
Will truly believes in the power of diverse, motivated project teams as well as individuals because he knows that no one company is going to solve the mobility challenges we face alone.
By collaborating with different partners, Will discovers new insights, creates new and exciting customer experiences, and delivers products and services that customers truly love and value.