Jo is ‘Britain’s First Black Female Advertising Creative Director’ (The Design Council UK) and a creative founder of UK ‘Integration’. She flourished in a male dominated industry by simply ‘being herself’…”wearing gold ballgowns and pink feather boas to work daily”. Jo has created award-winning work…from “London Soho to Cairo – Atlanta to Fayetteville - Chicago to Dubai”. Her career in the industry has been built around truly understanding the personal and political challenges of the global consumer and the emotional and authentic brand connections needed to bridge those gaps. Now in London, Jo consults globally while looking for the right agency home. She was a judge for Design Week 2018 and called out as a ‘Remarkable Woman of 2018’ by The Design Council UK; THE DOTS celebrated her as a ‘Top Female Making Change’ for International Womens Day ‘18. Jo Mentors always and ‘gives back’ from lecturing at UAL: Saint Martins College of Art, The American University in Dubai and The University of Gloucester to advising businesses on creative diversity challenges. She is very much looking forward to being a judge for D&AD 2019.