I started my career in digital advertising more than two decades ago. My journey began in the fine art world with a masters degree in interactive art, where I leant to code, design, make, analysis and change. I travelled on through game developing, web dev, advertising, interactive TV, apps, social to creative digital experiences. I found my self in London and Amsterdam with the early adopters of digital until I settled at DDB. The range of campaigns I have worked on sometimes blows my mind. I explore and innovate and love unpacking brands in the right space at the right time. I have made interactive films, blended retailers, created virtual reality, worked with many dogs and played augmented life.
I am very aware of being in the minority as a female Executive Creative Director in the advertising/tech world so I am very proactive and I get involved with everyone who is helping to change the ratio. I love working with Creative Equals and doing all the hard work to change the world. Just to let you know - This girl can.