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Andrea Hirata

Andrea Hirata

  • Media VP
  • Brazil
  • Member since 2019

Andrea is result oriented and innovative thinking with more than 22 years of experience in communications and media strategy in some of the world’s leading advertising agencies.
At Leo Burnett for 6 years, she has leading Media Team since 2016. Andrea has helped the agency to reach the Top 6 in the Ibobe Monitor Billing Rank and to make a difference in the market. At Leo, she has participated in successful cases such as the launch of Jeep Renegade in Brazil, Samsung Olympic Games, Fiat campaigns (such as the Toro, Mobi and Argo launches) and Disney's blockbusters ("Looking for Dory", "Captain America" and "Star Wars"), among so many others…”
Andrea also worked at Giovanni + DRAFTFCB, Santa Clara and Salles (Publicis Groupe). In 2009 she devoted herself for three years to a sabbatical period to closely monitor the growth of her children and fulfill the dream of undertaking with a brand of ecobags.
A passionate person about connecting people, innovation and big ideas for social impact, as well as elevating the conversation around Vision and Meaning, Andrea represents a new generation of media professionals with her integrated vision, aware of the new directions that govern this ever more provocative business.
Winner of the 2016 Caboré Awards as Media Professional of the year (the most prestigious in Brazilian advertising industry). She accumulates 10 Cannes Lions, being 9 in the Press category and 1 in Media; In addition to the Grand Prix and two media awards from the O Estado de São Paulo newspaper. She is currently member of the board of the Sao Paulo Media Group, the largest entity of the sector in the country.

Contact Andrea.

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