"Passion, not pensions."
I believe people are looking for orientation – and for purpose and meaning in brands. Great brands deliver that. I believe ’People don’t buy what you do, people buy why you do it.‘*
I have been working in the ever-changing advertising business for more than 20 years. Focussing more and more on branding and corporate strategy I joined one of the greatest brands in the world in 2018: Red Bull.
*© Simon Sinek "Start with Why"