- National Head Of Art & Executive Creative Director
- Member since 2015
Shitu is a designer, design thinker & lifestyle/luxury specialist with a passion and enterprise for building brands. In her 21 years of diverse design & communication experience she has led teams, created award winning work and helped build & grow major brands for India’s leading design & advertising agencies including her own.
Currently she is heading Art across all of L&K Saatchi & Saatchi's offices in India. Shitu has also been a successful designpreneur, where she ran the branding & creative agency ‘Plus One Design’ which she co-founded 10 years back.
A design purist at heart, her expertise lies in breaking through clutter to reach the root problem and provide engaging aesthetic solutions with her visual craft. As a mother of young twin boys, creator and a wanderer at heart, she wears many hats. Her positive outlook and childlike awe towards life always see her seeking knowledge and drawing references from a diverse range of cultural, aesthetic, social and historical sources. Indian and international awards like D&AD, Effies, Abbys, Kyoorius etc. are an inevitable side effect of the work she does.