After moving from Wales to the big smoke in 1998, I entered a world of fashion and retail. First working with Chris Levine and Hussein Chalayan, creating fashion press, global perfume launches, garment design, even Kylie Minogue album covers. I then started New visual media to concentrate on creating commercial work for Global travel retail.
I then went into the world of intergrated marketing, working for a range of agencies like Iris, Marketing Store, KLP EURO RSCG, Rivet, Live and Breathe, Fold7 and Cheil, working on brands such as Nokia, Pepsi, Smirnoff, Nike, BMW, Samsung, XBOX, Hugo Boss and a range of Unilever and P&G brands, also working inhouse as Creative Manager at Pentland looking after Berghaus and Canterburry.
Anybody who has worked with me, know that I just love to create ideas, loads of ideas that can end up being real, or just ideas to stimulate and inspire.