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Eldar Yusupov

Eldar Yusupov

  • Copywriter
  • Israel

Eldar will be judging together with his McCann Tel Aviv partner Kfir Peretz

Eldar Yusupov is 33, lives in Israel and is happily married to Dina.

Eldar was born with Cerebral Palsy, but this has not stopped him in his way to success.

He holds a bachelor degree in film and television from the Tel-Aviv University and has also studied and practiced copywriting at the ACC college in Tel-Aviv.

He is now working as a copywriter at McCANN Tel-Aviv and his big break in advertising came in 2019, when, based on his daily struggles and needs, he came up with a breakthrough idea to democratize Ikea furniture and make it accessible to everybody. His idea materialized into Ikea ThisAbles project, where he also holds the main role: https://youtu.be/YCQ1pSWYvbM

Ikea ThisAbles went on to win Grand Prix and 4 Gold Lions at Cannes Lions 2019 and continued the winning spree with Grand Prix and awards of all colors in almost all the other international advertising shows.

Eldar has published a book and has written several films and series, amongst them an awarded student film, a comic web-series on YouTube, and a short movie on holocaust survivors.

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