Debi has always had ink and innovation flowing through her veins. Her writing career spanned journalism, live TV content and advertising with, among others, McCann, DMB&B and Harrison Troughton Wunderman.
After going back to biz school to study innovation, she was appointed Director of Innovation on the board of Proximity London and co-founded an innovation laboratory for them – both industry firsts.
In this experimental space, she led multi-disciplinary teams to build radical strategies and new creative models, including RNLI’s ‘Mystery Packages’ campaign, which won 30 awards and ranked No 1 direct campaign in Campaign Magazine.
In 2010 Debi founded innovation-coaching consultancy Reinvention Works, and in 2012 she became a partner in customer innovation agency AnAbundance too.
Contact magazine said her work “signals how brands must revolutionise the way they communicate with audiences.” With 110 awards, including five grand prix, she spreads those revolutionary ideas as lecturer, speaker and judge.