Being from the North and having a background in studying literature and dramatic arts (Mark once had a brief stint on 'Byker Grove') Mark found advertising a neat fit for his interests.
He started out at 'Razorfish' winning digital pitches for ASDA, McDonalds and The British Heart Foundation before a big win at the NMA awards caught the attention of JWT where he currently works.
These days, digital work makes up part of nearly every brief he gets. Mark feels it's more important than ever that great writing remains at the heart of creative executions. The rapid developments of clever technology can often make us forget how great a fantastic bit of writing can be.