Stephen Mai

Stephen is a multiple award winning, senior creative, strategic marketing, digital and content professional armed with an unparalleled track record of creating engaging 360 degree campaigns and digital content eco-systems that truly resonate with global youth audiences. He has been celebrated in Campaign's Power 100 and The Drum's Digerati for his recent work.

At Boiler Room he led a division of over 45 employees with teams across marketing, communications, film, production, music programming and creative.

At LADbible Group Stephen led and built the marketing , activation, talent and design function. His recent content-led campaigns have revolved around driving real social change and youth movements, focusing on the EU referendum with Knowing Me, Knowing EU, environmental impact with Trash Isles and mental health with UOKM8? Beyond campaigns, Stephen has developed content franchises and unique live programming disrupting broadcast models and redefining the way people consume content across digital platforms.

His work has been recognised over 75 times with awards and nominations from the likes of Cannes Lion, D&AD, Creative Circle, Digiday, the Webbys, Lovies, Masters of Marketing, Media Week, The Drum Social Buzz Awards and beyond. He recently took out the Grand Prix for his 'Redefining LAD' digital strategy at The Drum's DADI Awards as well as leading the only campaign to have won 2 Grand Prix at Cannes Lion.

He comes with over 15 years experience transforming international youth brands such as MTV, VICE Media, I-D, ASOS and beyond.

Prior to LADBible, he lead the audience development and brand strategy for VICE MEDIA UK and i-D which saw quadruple digit audience growth year on year. He has also lead campaigns for brands including Apple, Netflix, Disney, Warner Brothers, Amazon, Maison Kitsune, Uber, Deliveroo, Unilever, Diesel, Diego, Pernod-Ricard and beyond.