With 20 years experience, my career began in Design and shifted to Art Direction. Multi-sector and multi-channel, I've worked everywhere from Conran, Grey, G2, Rapp, Personal/WCRS, Work Club, MRM and Mullenlowe Profero. Throughout my career I've helped launch Sony Bravia's Like No Other campaign, taken over Niketown with an experience that had female shoppers Let Out Their Inner Bitch, created an online interior design service with Dulux Amazing Space, helped landlords manage properties with Direct Line's Mobile Landlord app, designed Maker Labs for Intel and launched Intel into the Wearable Tech space.
I have a relentless passion for people, culture, technology and emerging platforms. My motto "if the channel doesn't exist: invent it".