Ed is a founding partner of Creature London and leads both Creative and Strategy at the agency. His career has taken him on a tour through advertising's different disciplines. Returning from Taiwan with a masters degree in Chinese, Ed began as an account man at Lowe before turning his hand to planning on brands such as HSBC, Reebok, Diet Coke and Nestle. At DLKW he ran pan-European strategy on General Motors and eBay, then at Mother he became a creative, writing award-winning work on brands such as PG tips, G_, Amnesty International, Frank & Northern Foods. He ended his stint there as Creative Director on Beck's, Match and Unilever. In 2011 he founded Creature London with Stu Outhwaite, Ben Middleton and Dan Shute. The agency was 6th in the UK last year in the AAR?s new business rankings.