Yasmin Borain
- Creative Director of Experience Design
- United Kingdom
- Member since 2019
For the past 20 years my focus has been on experience design and innovation strategy.
Innovation and problem solving for our future is what really excites me, as well as helping brands reinvent themselves in order to connect with customers in new and meaningful ways. At Publicis Sapient I have worked on a range of retail, banking, health-care, fashion, luxury and sport accounts. My projects have included retail strategies for Bang and Olufsen and M&S, new product development for SKY to vision work for Burberry, HCA and Unilever.
Prior to this role, I was in San Francisco working at RG/A and MRM McCann. At R/GA I was the creative lead on HP and Nike innovation projects. At MRM McCann, I helped build and shape the EXP Studio.
I'm a regular mentor to young talent and enjoy speaking at conferences around the world.
Contact Yasmin.
