Creative Lead, Spotify
In her role as the creative solutions lead at Spotify UK, Emma Hopkins applies artistic strategy and skills in visual media to a tech landscape where audio and data come first. Her work currently focuses on the interplay between audio and visual elements. But looking back on her previous roles, she describes her CV as particularly “millennial” – referring to her job at Twitter, where she worked as “emoji specialist” – creating custom emojis for trending hashtags. Emma fills us in on the work culture at Spotify, and some of the creative challenges she’s faced in her career so far.