Rachel Mills has been with npower for almost 8 years. She has sculpted her career as a Digital Specialist on years of experience, spanning across a broad spectrum of digital activities in the online world and cut her digital teeth on B2B websites following a number of years working as a traditional marketer for Hewlett Packard and Cadburys. Rachel delivers strong commercial results to the company through the optimisation of npower's digital platforms, driving constant optimisation through usability best practice and driving personalisation through analytics. She manages a team of experts across a wide array of digital disciplines from Social Media and eCRM to UX and Web Design. Rachel has broad skill set and has worked in Digital in both B2B and B2C markets; she has also been awarded the Post Graduate Diploma from the Chartered Institute of Marketing and now works in one of the most well known big 6 energy companies.