I am a strategic planner and I formed the Connections Planning Team at Mr. President on the belief that the most effective way for brands connect with their target audience is by weaving themselves inextricably into their culture. The team is responsible for ensuring that distribution is built into every idea. As such, they have diverse experience in media, search, influencer management, PR and traditional social platform and community management skills.
Most recently, I have been working with Grey Goose, BACARDÍ and The Body Shop. Previously I spent seven years working at Dare (during which time the agency won Campaign Digital Agency of the Decade).