Mark is co-founder of creative company Gravity Road, alongside partner Mark Eaves. Gravity Road seeks to be clever with content, creating IP as well as working with advertisers and media owners. Work ranges from Channel 4 comedy commissions through to the BAFTA award winning Bombay Sapphire Imagination Series. Clients range from Cadbury’s, Design Museum, Diageo, Sainsbury’s, and Pokerstars
Previously he was Creative Director and Head of Content at advertising agency Bartle Bogle Hegarty (BBH) and a Partner of BBH London.
Mark has worked across the different stakeholders in media and entertainment business: clients (mobile operator 3), media owners and content creators (Virgin Media and 3) and agencies (BBH, TBWA, Drum PHD). This breadth has allowed him to pioneer new content opportunities for brands beyond traditional advertising. These have included projects as diverse as games, books and social networks through to TV programmes and channels like The Audi Channel.
He is recognised as a though leader in the content space and writes and speaks on a range of platforms around the world.