Most recently, Executive Creative Director at Being / TBWA – a brand behaviour agency specialising in innovation, technology and design. Tom has just founded BleepBleeps, creating connected digital products to give simple guidance and tools to making parenting easier.
Previously Tom was Brand Communications Director at Jack Wills, a premium British fashion brand. Tom was responsible for every consumer touchpoint across communications, content and customer experience. Tom sat on the board and ran the Brand Communications Department comprising of multichannel marketing, graphic design, social media and PR.
Before Jack Wills, Tom was in a creative leadership role at SapientNitro following the acquisition of Nitro by Sapient in 2009. He sat on the London Executive Management Team and ran the integrated creative department. In his 3 years at Nitro, Tom created work across a multitude of channels for a diverse range of clients including Nike, Volvo, Foot Locker, Mars, Unilever,
COI, Drambuie, RBS, Tesco and The Beatles.
Before Nitro, Tom co-founded Mook, one of the UK’s leading digital agencies. He grew and managed a thriving business and set the creative agenda for the agency. His single-minded vision for digital creativity brought awards and business results in equal measure for clients like Diesel, Peroni, PlayStation, MTV, BBC, Virgin, EMI, Channel 4, E4, Reuters, The Sunday Times, Reebok and Glastonbury Festivals.
Highly experienced in working with creative faces Sonia developed the specialised skills to train people to perform at their peak - on and off screen. This, coupled with a highly creative thinking brain led to training people to reach their creative potential in the corporate sector where she currently holds training seminars, facilitates creative business meetings and works one-to-one with CEOs and MDs or large corporations.
She specialises in press, media and screen presentation techniques and coaches individuals, teams and CEOs in camera techniques, handling the press and personal