Susan joined Meals on Wheels America as Chief Marketing and Communications Officer in June 2013. There she spearheaded a national rebranding effort, the launch and ongoing management of the Ad Council PSA volunteer recruitment campaign (America, Let’s Do Lunch which has earned $54 mil in media and generated 90,000 new volunteers in 1.5 years), the launch and management of the advocacy campaign (#SaveLunch which inspired public messages to 98% of Congress members and supported a FY2018 increase in funding) and the planning and implementation of all public-facing, Hill-facing, donor-facing, industry-facing and member-facing communications.
Previously, Susan served as co-founder and Director of Strategic Services for FORGE Branding, where her clients included the Campaign for Tobacco-Free Kids, the National Audubon Society and the Corporation for Public Broadcasting. Susan also served as the branding columnist for the Washington Post, and Founder and President of SLW Strategic Services, serving clients that included Discovery Networks, CapitalOne, Department of Homeland Security and Verizon. Other positions included Director of Advertising for Northwest Airlines, Senior Marketing Planner heading up national advertising for Walt Disney World, and Assistant Vice President of Marketing for American Security Bank, now part of the Bank of America system.
Susan graduated with a B.A. in Marketing from Michigan State University. She also served as a Senior Fellow for the University of Maryland's James MacGregor Burns Academy of Leadership and is certified in the implementation of the Barrett Values Centre Cultural Assessment Tools.